Split.. Boom.. SNAP!

If you’re over the age of 30, odds are you’ve asked the question, “What is Snapchat?” It’s a fair question. Since a younger crowd dominantly uses Snapchat, what would someone out of college have to do with the app? Better yet, how can Snapchat be used by a healthcare organization? Snapchat is currently the fastest growing social network having more than 100 images (8)million people using the network on a daily basis. While Facebook dominates the market for businesses on social media, less than 2% of businesses use Snapchat to promote their organization. While this may seem like a downer to some, an optimist would look at it as an opportunity.

Snapchat is a mobile messaging app that snapchat11n-4-webis used to share photos, videos, text, and drawings with friends. What makes the app stand out from other popular social media sites is the fact that Snapchat messages, videos, and text disappear from those receiving after up to ten seconds. Snapchat allows its users to express their creative side through the drawing feature as well as filters, which allow users to add fun expressions and stickers.

Snapchat is growing in the healthcare industry but in order for it to continue growing, that 2% needs to rise! As always, here are some to-do’s for healthcare organizations that are looking to succeed in the world of Snapchat.

 

Who?

Think about who is going to be looking at your snaps. Snapchat is primarily used by the younger generation so try to engage them. Fitness tips, general health and wellness, and young parenting are all things that would apply.

 

What?

Snap anything! 65% of people are visual learners and believe it or not, Snapchat helps with this. A day in the life of a doctor or nurse would be a fun idea to snap. Someone in high school or looking for a new career could learn a lot about what it’s like to work in a hospital. Another inspiring idea would be to follow a journey of somSnapchat+Doctoreone going through therapy (of course the patient would need to be willing to share their journey and give their permission). Maybe a stroke patient would like to raise awareness of their journey. Their therapist could snap videos or pictures of sessions each day so followers could watch them as they build their strength. Young Stroke Survivors could use the videos to not only raise awareness but also to encourage other stroke patients and their families.

 

Where?

In the morning before going in for a shift, snap a healthy, hearty meal or a mirror selfie in scrubs. Come up with a clever caption or tag the time before an early shift. This shows the reality that being a doctor or a nurse really is around the clock. Snap a pic of the doctor’s break room, a view from behind the nurse’s station, the set up of an OR, or a doctor scrubbing in for a surgery. People love to be nosey and what better way to satisfy their needs than to give them a view from backstage.

 

When?

Snap throughout the day. Your Snapchat story expires every 24 hours so post some snaps throughout the day or night. Breakfast, lunch, dinner, post healthy food ideas, exercise routines, or encourage people to have regular check ups. Show that an OBGYN visit could be healthy and not as scary as some may think; especially to the younger crowd who may have reservations about going. Show motivation and encouragement throughout the day.

Who to follow

Here is a helpful site of inspiring Snapchat accounts to follow, get motivated!

Pinning for Health Protection

If you’re a picture person like me, I’m sure you already know about Pinterest. I could spend hours scrolling through nothing but pictures, and as a matter-of-fact, a lot of people do. Pinterest is rapidly growing in popularity and is ranked third only behind Facebook and Twitter. With Pinterest’s popularity rapidly growing, health organizations are looking for a way to get in the game.

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Pinterest is a social network, which allows its users to share and discover interests by pinning images or videos on boards they have created. Pinterest also allows its users to brows and see what others have pinned.

For many organizations, it can be hard to draw users in. People might feel pressured to donate or overwhelmed by the amount of health-related articles posted. Eventually, it can get to the point where users skip right over an organization. This is where Pinterest plays a refreshing role in the social networking world. It provides a unique twist over most sites that want to revolve around writing posts. But how can healthcare organizations incorporate themselves just by the use of pictures and videos?

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Here are a few tips on how to use Pinterest as a healthcare organization…

  • Pin throughout the day                                                                                                                 – Too many posts at once can overwhelm a viewer and overtake their feed. Choose three to five things to pin several different times during the day. Pick popular times such as morning when we all wake up and all reach for our phones, lunch break, mid-afternoon, and after dinner. All of these times are slow parts in the day when people are most likely to be scrolling through their phones or searching for new information. This is a great time to hit them with infographics or links to healthcare blogs to read in their spare time.

 

  • Add links

-One of the greatest things about Pinterest is their use of links. While scrolling through Pinterest feed, all users see is pictures. If they are interested in a particular picture, they click on it to enlarge the image. After this, they have the option to click on the picture itself to be sent to a link related to what they have clicked on. This link can lead to several things. If the image is related to a healthcare organization, the link could lead to the organizations website, an article, recipes, workouts, or other health blogs. If you don’t know how to add them to your own images, look here.

 

  • Use images that grab interest                                                                                                    – With Pinterest, you only have that one shot. Only one picture will represent the link you’re trying to share, so choose wisely. Try to choose bright, clear photos with catchy captions. Things like Healthcare Communication News uses great pictures to represent the message they are trying to get across. They also label their boards “Mobile Health” and “Working on Wellness” so their followers know where to find more on the same topic.

 

  • Create boards                                                                                                                             – Pinterest users love to follow uplifting boards. Healthcare organizations can create boards that will inspire pinners to live a conscious, active, and healthy life. Post new information or information stated in a new way, keep it light and fun. Keep with the seasons and pin things that keep you fit and healthy even in the winter, or colorful summer recipes or drinks to stay hydrated.EI-Blog-Posts-Pinterest-create-board

 

A perfect example of a healthcare board that properly uses Pinterest is Healthcare Social Media. Their boards are full of informative infographics. They have several pins that relate to all kinds of users seeking healthcare information. They also have great statistics and information for patients, not just doctors and healthcare providers. Their use of infographics is bright, colorful, and easy to understand. Their facts are to the point and many have fun cartoons to make them humorous.

 

Tweeting the Healthcare Way

Wdownload (3)e all know that person… they’re witty, funny, and quick. They are able to light up a room with laughter and shout out a clever comeback before we can even process the message. Sometimes, I feel like Twitter is made for these kinds of people- concise, to the point, quick-witted, and amusing individuals. If you’re anything like I was, the thought of having to come up with something genius in three seconds over stimulates me to the point where I can’t think of a single thing. The only thing running through my mind is… think, think, think!! Luckily, Twitter doesn’t have to be for people like that, it can be easy and fun, for individuals or for organizations. I have come up with a few tips of how to ease and simplify tweeting so that your health organization is not stuck thinking blankly like me.

 

Twitter is an online social networking microblog that allows its users to write and read short posts called “Tweets” (limited to 140 characters). Tweets can contain photos, videos, or quick and frequent messages back and forth between family and friends. Twitter rapidly gained popularity and is now one of the top ten visited sites on the Internet.

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While many businesses use Twitter to promote their company, many healthcare organizations use it as a vital step in distributing information. Twitter allows these organizations to expand their reach of communication, build relationships, grow their business, and increase awareness. By following these simple steps, you too can get the most out of your Twitter account.

 

Here’s a list of Twitter “To- Tweets”

  • Short, sweet, and simple                                                                                                           –With a limit of 140-characters, you’re only limited to so much. Post a bold statement that grabs their attention and then post a link to more information. The American Red Cross tweets, “Calling all blood donors!” and a link with when and where.
  • Breaking news

images (5)-With the continuous stream of live feed, it is one of the fastest ways to break a story. “Measles outbreak in Disneyland” “Ebola in the U.S.” That’ll get their attention.

  • #Hashtag

The invention of hashtags was a great thing… the use of them is not always so great. However, they can play a powerful role in healthcare tweeting. Hashtags can be used to place your content into categories and broaden your followers with people who search or use the same key words or phrases.

#healthcare

#healthtalk

#doctortalk

#donateblood

#healthcarebills

  • Communicate with others

-One of the greatest things about Twitter is that is allows people to write and respond to short mini-messages. A great way to expand your Twitter followers and build strong relationships is to reply back. How hard is that? Thank them for sharing, ask a question, post a link with new information, or simply share information from someone else in the same industry. This is a great way for doctors to communicate with patients or get feedback on research. Not only does it boost your positive image but you will also gain followers through others interested in the same field.

A Great Example…

One example of a great healthcare organization that effectively uses Twitter is the World Health Organization. Their page is bright and informative with almost 3 million followers. The organization does an excellent job of incorporating important hashtags and almost always posting a link with more information at the end of a short tweet. They also do a great job of interacting with their followers through posting questions and replying to answers.

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Cue the Rants…

I don’t know about y’all but I get tired of people using Facebook to rant; so much so that I have been known to block or unfollow people who rant more than twice in two weeks. I am very picky about who and what I follow on all social media. So what is it that makes a page valuable? Better yet, what keeps someone following the page? Facebook can be a vital source of health information if used properly. I’ll explain how Facebook can be used successfully to distribute heath information and how others use Facebook to look for this type of information.

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Facebook is a social networking site designed so that others can connect with family and friends online. Facebook is currently the largest social network used globally all over the world. It is used to make profiles, post photos, videos, content, and send messages to friends and family.

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Like many fast growing social media sites, Facebook is increasing at a rapid rate; ranters or not. A very large percent of Facebook users rely on the site for health information. People are looking for things such as healthy living techniques, exercise, diet, treatments ( I don’t know about y’all but Rodan and Fields has ambushed my Facebook feed), and doctors. Is it Facebook’s popularity that makes it a reputable source?

 

Here are three reasons why Facebook is a good health information platform…

 

  • Provides a two-way communication channel

-Facebook allows people to message, comment, and connect with others who have               similar interests in a specific medical issue.

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  • Provides reputable sources

-When people we know post a positive medical experience, we are more likely to                  go to whom they suggested.

 

  • Allows you to reach your target audience in an easier way

-Post a funny video or share an informative article. The more likes, the farther                      your page will go. Be creative!

 

Relay For Life

          The American Cancer Society Relay For Life Facebook page is a great example of an organization that successfully uses Facebook to raise awareness and reach new people. Relay For Life is an overnight event that both celebrates cancer survivors and raises money for cancer research. Teams of people typically walk or run a track all night in order to raise money. The organization plays a big part in many high schools, communities, and colleges, trying to get as many people involved as possible. Because they have a younger, active following of people, they are able to raise awareness through Facebook. People who participate in an event post a link on their Facebook to the Relay For Life site where their friends and family can donate to their team. The site also posts powerful videos and pictures of candlelit events on their Facebook page.

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